Brands I’ve Worked With:
Pour Fuel on the Fire 🔥
Are you a marketing team with strong content creation abilities and developer resources, but struggling to see the SEO results you know you're capable of? With over ten years of experience in SEO, I specialize in helping teams like yours maximize their existing strengths and skyrocket their organic traffic and conversions.
Why Partner With Me?
Leverage Your Existing Resources
I don't replace your team – I enhance it. My approach is designed to work seamlessly with your current content creators and developers, providing the SEO expertise needed to amplify your efforts and achieve remarkable results. I act as your in-house SEO (but at agency prices).
Data-Driven Strategies for Measurable Impact
My process is rooted in data analysis and strategic planning. I'll help your team focus on the SEO tactics that will move the needle for your specific business goals, ensuring every hour spent on SEO translates to tangible results.
Bridge the Gap Between Marketing and Technical SEO
With experience across content strategy, technical SEO, and developer collaboration, I serve as the perfect liaison between your marketing and development teams. I'll ensure everyone is aligned and working efficiently towards your SEO goals.
Industry-Specific Expertise
Having worked across tough verticals like banking, insurance, and tech, I bring valuable insights that can give you an edge in your industry. No matter how competitive your space, I've likely tackled similar challenges before.
Future-Proofed, AI-Enhanced SEO
Stay ahead of the curve with cutting-edge SEO strategies. I integrate AI tools to scale your content production and optimization efforts, ensuring you're not just keeping up, but leading the pack in your industry.
How I Amplify Your Team's Efforts
1. Develop a Market-Leading SEO Strategy
- Conduct extensive keyword research and competitor analysis
- Develop data-backed SEO strategies aligned with your business objectives
- Create 12-24 month content plans and editorial calendars
- Design strategies to potentially double month-over-month traffic within 12 months
- Adapt strategies to navigate the volatility caused by AI advancements in search
- Perform share-of-voice analysis to identify top-performing domains by topic
- Develop strategies for creating "helpful content" in line with Google's guidelines
2. Resolve Technical SEO Issues for Improved Performance
- Perform in-depth technical audits to uncover hidden issues
- Provide clear, developer-friendly implementation guides
- Optimize site architecture for improved crawlability and user experience
- Implement structured data markup to enhance search visibility
- Set up technical SEO monitoring systems to alert your team of potential issues
- Improve Core Web Vitals and overall site health scores
- Ensure proper rendering/Javascript implementation for complete content visibility
- Optimize indexation strategies for efficient crawling and indexing
3. Establish Your Brand as an Industry Authority
- Develop comprehensive content strategies to establish topical authority
- Create various types of high-impact content optimized for your industry and sales funnel (TOFU, MOFU, BOFU)
- Implement agile content optimization processes to identify traffic gain opportunities
- Explore opportunities to generate traffic through Google Discover
- Formulate strategies for creating brand-focused content and owning brand-related search results
- Develop content strategies for specific product categories or marketplace offerings
- Create strategies for "collection" keywords and topic clusters
4. Increase Organic Traffic and Clickthrough Rates
- Implement targeted optimizations for quick traffic boosts
- Enhance meta tags, headings, and internal linking structures
- Optimize for SERP features like Featured Snippets and People Also Ask
- Conduct regular testing of title tags and meta descriptions to improve click-through rates
- Provide optimization reports for existing pages and recommendations for new pages
5. Optimize Site Structure for Better Visibility
- Conduct comprehensive site structure reviews
- Propose and implement internal linking strategies to distribute link equity
- Optimize navigation and site hierarchy for improved user experience and SEO
- Develop strategies for creating and optimizing category and collection pages
6. Gain Actionable Insights from SEO Performance Data
- Set up comprehensive SEO tracking and reporting tailored to your specific KPIs
- Create custom dashboards for traffic, rankings, and content performance
- Provide regular insights and performance updates
- Develop forecasts and growth models to guide strategy
- Continuously refine strategies based on real-time data
- Conduct monthly analyses of traffic and user experience data
7. Outperform Competitors in Search Results
- Perform detailed competitor analysis to identify opportunities and gaps
- Develop strategies to outrank competitors for key terms
- Create content strategies that highlight your unique selling points
8. Boost E-commerce and Marketplace Performance Through SEO
- Develop strategies specific to e-commerce platforms and marketplace websites
- Optimize product pages and category structures for maximum visibility
- Create content strategies that support product sales and brand awareness
9. Improve Local Search Visibility
- Implement location-specific optimizations for businesses with multiple locations
- Ensure consistent NAP (Name, Address, Phone) information across the web
- Optimize for local search features and Google My Business listings
10. Maintain SEO Performance During Major Site Changes
- Provide comprehensive impact assessments for site redesigns, migrations, and CMS changes
- Implement rigorous QA processes to maintain SEO performance during major transitions
- Develop URL mapping and redirection strategies for structural changes
- Manage traffic fluctuations and expedite recovery post-change
Project Structure and Investment
I offer flexible engagement models designed to complement your team's capabilities:
- 3-6 Month Sprint: Ideal for teams looking to kickstart their SEO efforts or tackle specific challenges.
- Ongoing Consultation: Perfect for teams needing consistent expert guidance. Custom pricing based on your needs.
All engagements include:
- Weekly email updates to keep your team informed
- Monthly strategy calls to ensure alignment and address any questions
- Direct collaboration with your content and development teams
Let's Ignite Your SEO Potential
Ready to turn your marketing efforts into an SEO powerhouse? I offer a free 30-minute consultation to discuss how we can amplify your team's impact. During our call, we'll:
- Assess your current SEO performance and team capabilities
- Identify quick wins and long-term opportunities
- Outline a tailored strategy to maximize your existing resources
Don't let your valuable content and development resources go underutilized. Let's work together to unleash your full SEO potential and drive meaningful results for your business.
Schedule Your Free Consultation:
- Book a call: https://tidycal.com/dwaynehogan
- Email me: mail@dwaynehogan.com
- Connect on LinkedIn: https://www.linkedin.com/in/dwaynehogan/