SEO That Scales With Your Ambition
With my SEOCopilot program, you’ll discover exactly how much growth your business can achieve with a tailored SEO roadmap. Pay solely for measurable, guaranteed growth—no risks, no guesswork, just results. Unlimited hours per month.
Why SEO Feels Broken—and How You Can Fix It
You’ve invested time, energy, and resources into your business. You’ve tried SEO—maybe even worked with agencies or freelancers—but you’re not seeing the growth you expected. Instead, you’re left wondering: What’s going wrong?
Here’s what might be holding your business back:
Overpromising Agencies, Underwhelming Results
You’ve hired agencies or consultants who made big promises like “We’ll get you on the first page of Google!”—but when it came time for results, you got vague updates, confusing reports, and no connection to real growth. Sound familiar?
Invisible Technical Barriers
Your website might look fine, but hidden issues—like broken links, slow loading speeds, or poor mobile usability—could be sabotaging your rankings. These silent killers are often hard to spot and harder to fix without the right expertise.
Exhausting DIY Efforts
You’ve tried tackling SEO yourself—spending hours reading tutorials, researching keywords, and optimizing pages. But instead of progress, you’re left overwhelmed, wondering if you’re even focusing on the right things.
Traffic Without Results
Maybe you’ve seen an increase in visitors, but they aren’t converting into leads or sales. Driving traffic without turning it into real business growth feels like wasted effort.
Competitors Taking What’s Yours
You know your competitors aren’t offering better products or services, but they’ve figured out how to rank higher and steal the audience that should be yours. Watching them win with inferior offerings is frustrating—and it’s time to change that.
It’s Time for a Smarter, More Effective Approach to SEO
Imagine a system where every SEO effort is tied directly to measurable growth. No more vague promises, no more wasted time, and no more being outpaced by your competitors. With the right expertise, tailored strategies, and transparent execution, you can finally achieve the growth your business deserves.
Here’s How I Do It Differently:
The SEOCopilot System
Step 1: Strategy—Your Custom SEO Roadmap with a 12-Month Forecast
Every journey starts with a solid plan. I’ll develop a detailed strategy that’s tailored to your business, audience, and goals, with a clear forecast for the year ahead. Here’s what we’ll cover:
- Technical SEO Playbook: Fix hidden issues like crawl errors, page speed problems, and broken links while optimizing your site for search engines and users.
- Ideal Customer Keywords: Conduct product- and service-led keyword research to target high-value customers. Includes MOFU and BOFU strategies for conversions.
- Winning Competitor Insights: Analyze your competitors’ successes and craft strategies to outperform them.
- StandOUT Content Strategy: Create a plan to develop content that’s unique, engaging, and aligned with your brand.
- Link Generation Content Strategy: Design content that attracts high-quality backlinks naturally.
- Site Architecture Strategy: Build an internal linking structure that enhances navigation, user experience, and SEO performance.
12-Month SEO Forecast:
At the heart of your strategy is a data-driven forecast that gives you a clear picture of what’s possible and how we’ll achieve it:
- Traffic Projections: Month-by-month growth expectations based on your current performance and goals.
- Keyword Targets: High-value terms we’ll aim to rank for, aligned with your business objectives.
- Content Recommendations: A detailed content calendar designed to attract your ideal audience.
- Milestones: Clear benchmarks for traffic, rankings, and conversions to track our success.
This isn’t just a strategy—it’s a step-by-step roadmap to measurable growth, with every action tied to real outcomes.
Step 2: Execution—Turning Strategy Into Results
Execution is where your roadmap becomes a reality. With SEOCopilot, I take charge of implementing every aspect of the strategy with precision and focus. From creating impactful content to resolving technical barriers, this stage delivers measurable growth through thoughtful and consistent actions.
Implementing Strategy Projects and Tasks
An effective SEO strategy moves seamlessly from planning to execution, ensuring that every element is implemented with purpose and precision. I take ownership of turning your roadmap into actionable tasks, prioritizing high-impact activities such as technical fixes, content updates, and link-building campaigns. Each project is managed systematically, with clear deliverables and deadlines, ensuring that progress is measurable and aligned with your business goals. By focusing on early wins and continuously optimizing tasks for ROI, I create momentum that drives measurable growth from the outset.
Execution isn’t done in isolation—I ensure collaboration with your team when needed, providing clear guidance to align their efforts with the overarching strategy. Whether it’s integrating blog publishing workflows, coordinating with developers for site improvements, or managing third-party collaborations, I keep every piece moving toward the same goal. Transparent communication and progress tracking ensure that no opportunity is missed and every task contributes to the strategy’s effectiveness, delivering results you can see and measure.
Task Prioritization:
- High-impact activities like technical fixes and key content updates are completed first to deliver early wins and set the foundation for growth.
- Regular reviews ensure efforts remain focused on tasks with the greatest ROI potential.
Project Management:
- Each component of your strategy, from link-building campaigns to site architecture improvements, is treated as a defined project with clear deliverables and deadlines.
- Progress is tracked meticulously to ensure timely execution and measurable results.
Collaborative Execution:
- If your team is involved in certain aspects (e.g., blog publishing or development), I provide clear guidance to seamlessly align their efforts with the overall SEO plan.
- Transparent communication ensures that every stakeholder understands their role in driving the strategy forward.
Creating Content That Engages and Converts
Content is the backbone of SEO, and each piece I produce is crafted to attract the right audience, build authority, and drive conversions. Depending on your needs, I create up to 20,000 AI-assisted words or 2,000 handcrafted words each month. The content is designed to be both engaging for readers and optimized for search engines, aligning with your business goals.
The process starts with comprehensive research to uncover content gaps and opportunities. Using this foundation, I create blog posts that address your audience’s needs and landing pages that guide visitors seamlessly through the sales funnel. Whether it’s a high-intent keyword blog or a conversion-focused MOFU (Middle of Funnel) or BOFU (Bottom of Funnel) page, every word serves a purpose. Once drafted, I optimize each piece for search intent, structure, and readability.
- Content includes:
- Blog posts targeting Ideal Customer Keywords, researched and optimized for search intent.
- Conversion-focused MOFU and BOFU pages designed to move users down the sales funnel with clear calls to action.
- Along with implementing SEO best practices, each piece will be crafted based on these principles:
- Useful: Delivers actionable value aligned with customer needs.
- Usable: Intuitive and easy for your audience to engage with.
- Desirable: Engaging and resonant with your audience.
- Findable: Optimized for discoverability through SEO and navigation.
- Accessible: Easy to read, navigate, and optimized for all devices.
- Credible: Backed by well-researched, trustworthy information.
- Valuable: Provides meaningful results that align with your goals.
- The process includes:
- Research Phase: Finding unique insights and conducting keyword research to uncover content gaps.
- Brief Development: Crafting hooks, theses, and outlines to guide content creation.
- Content Creation: Choose between AI-generated content, human-crafted content, or a hybrid approach to draft and refine.
- Optimization: Fine-tuning for SEO and ensuring the content aligns with your brand’s voice and goals.
The Optimization Flywheel: Building Growth That Lasts
SEO isn’t a one-time effort—it’s an ongoing process. My Optimization Flywheel ensures your site continues to evolve, improving rankings and traffic over time. This iterative model focuses on making small, impactful updates that compound into significant long-term growth.
The process includes refining metadata for better visibility, targeting new featured snippets and SERP opportunities, and improving internal and external linking. I also revisit existing content to ensure it aligns with current search intent, updating headlines and adding helpful new information where needed. These consistent refinements keep your site competitive and responsive to changes in search algorithms and audience behavior.
- Flywheel Components:
- Update Metadata and Schema: Regularly refresh title tags, meta descriptions, and structured data to maintain alignment with search trends and user queries.
- Target Search Page Features: Optimize pages to rank in high-visibility Search Engine Result Page features like AI Overviews, Featured Snippets, “People Also Ask,” or Knowledge Panels.
- Internal Linking Enhancements: Build logical pathways between pages to improve crawlability, distribute link equity, and enhance user navigation.
- Content Refreshes: Regularly update existing articles, blogs, and landing pages to ensure relevance and accuracy, addressing new user search behavior.
- Page Experience Refinements: Improve layout, usability, and accessibility to provide exceptional user experiences and increase engagement metrics.
Staying Ahead of Algorithm Changes
Search engines are constantly evolving, but that doesn’t mean your strategy has to fall behind. I actively monitor algorithm updates and assess their potential impact on your site. Whether it’s a major Google core update or a shift in ranking factors, I adapt strategies to protect your rankings and maintain growth. My proactive approach ensures that your SEO efforts are always aligned with the latest industry standards.
- How I Respond to Changes:
- Impact Analysis: Evaluate how algorithm updates have influenced rankings, traffic, and user engagement metrics across your site.
- Adjustments to Content and Strategies: Revise content optimization techniques, keyword targeting, and backlink strategies to address shifts in ranking factors.
- Proactive Monitoring: Stay updated on SEO best practices and Google’s priorities to ensure your site is future-proofed against sudden algorithm shifts.
- Real-Time Implementation: Quickly implement necessary changes to avoid ranking drops and capitalize on new opportunities.
Resolving Technical Issues for a Strong SEO Foundation
Even the most compelling content won’t succeed if your site’s technical foundation is weak. I ensure your website is optimized to perform efficiently for both users and search engines. This includes fixing broken links, resolving crawl errors, improving page speed, and enhancing mobile usability—all of which directly impact rankings and user experience.
Step 3: Performance Monitoring—Real-Time Tracking and Reporting
SEO success isn’t just about setting strategies in motion—it’s about staying vigilant, measuring outcomes, and making adjustments in real time. With my hands-on performance monitoring approach, you’ll always know exactly what’s happening and why. I use comprehensive tracking tools, regular reviews, and proactive updates to ensure we’re on track and delivering results.
Daily Site Health Checks
Your website’s performance is monitored daily to catch and address issues before they impact rankings or user experience. This includes:
- Identifying and resolving technical issues, such as broken links, crawl errors, or server downtime.
- Tracking Core Web Vitals and page speed metrics to ensure your site consistently meets performance standards.
- Flagging and fixing indexing problems to ensure search engines can effectively crawl and rank your pages.
By resolving these issues quickly, we maintain a stable foundation that supports your growth.
Weekly Performance Reviews
Each week, I analyze your site’s traffic trends, keyword rankings, and user engagement data to identify actionable insights. These reviews focus on:
- Monitoring the performance of targeted keywords and adjusting strategies based on ranking changes.
- Understanding user behavior, such as bounce rates, time on site, and conversion paths, to refine content and landing pages.
- Spotting new opportunities for optimization, such as emerging keyword trends or gaps in competitor strategies.
This proactive approach ensures that small adjustments are made regularly, compounding into long-term growth.
Analytics Setup and Optimization
To provide a complete picture of your SEO performance, I set up and optimize analytics tools, ensuring accurate data tracking and reporting. This includes:
- Configuring Google Analytics to measure traffic, conversions, and user behavior.
- Integrating Google Search Console to monitor indexing, site health, and keyword performance.
- Creating custom dashboards to track key performance indicators (KPIs) aligned with your business goals.
With robust analytics in place, you’ll have a clear understanding of how every action translates into measurable results.
Real-Time Alerts
You’ll never be caught off guard. With real-time alerts, I keep you informed the moment something significant happens, such as:
- Traffic spikes or sudden drops, providing immediate insights into what’s driving the change.
- Keyword ranking surges or declines, so we can capitalize on wins or address challenges quickly.
- Algorithm updates that may affect your strategy, along with recommendations for necessary adjustments.
This level of real-time tracking ensures that no opportunity or risk goes unnoticed, keeping your strategy agile and effective.
By continuously monitoring performance and providing actionable insights, I ensure your SEO efforts remain aligned with your goals, adapt to changes, and consistently deliver results. With SEOCopilot, you’re never left guessing about the status of your SEO—every action is measurable, transparent, and tied to growth.
Step 4: Communication—Transparent, Proactive Updates
Clear communication isn’t just a courtesy—it’s a cornerstone of how I work with you. You’ll never be left in the dark about what’s happening or why. I prioritize transparency, ensuring you have complete visibility into every step of the process and the measurable progress we’re making toward your goals.
Monthly Reporting
Each month, you’ll receive a detailed report breaking down the progress we’ve made, key wins, and areas of focus for the coming weeks. These reports go beyond generic metrics to provide actionable insights, including:
- Keyword ranking improvements and how they align with your business objectives.
- Traffic growth trends and conversion performance tied directly to specific efforts.
- Completed tasks, from content publication to technical fixes, and their measurable impact.
- Prioritized action plans for the next month to maintain momentum and address emerging opportunities.
Live Dashboard Access
You’ll have 24/7 access to a live dashboard that offers real-time visibility into the status of your SEO strategy. The dashboard is user-friendly, providing clear metrics like:
- Organic traffic trends and keyword rankings.
- Task statuses, so you know what’s in progress and what’s completed.
- Engagement metrics like bounce rates, time-on-site, and conversion tracking.
This tool ensures you’re always informed without needing to wait for scheduled updates.
Real-Time Alerts
As milestones are reached or challenges arise, I’ll keep you informed immediately through real-time alerts. These notifications may include:
- Completed tasks, such as content going live or technical updates being implemented.
- Traffic spikes or ranking changes to highlight areas of success or opportunities for quick wins.
- Algorithm updates or industry changes that require strategic adjustments to protect your rankings.
Direct Access to Me
When you partner with SEOCopilot, you work directly with me—an SEO expert with 15+ years of experience. There’s no passing you off to junior staff or account managers. You’ll have a direct line to me via email, scheduled calls, or messaging, so you can get answers, insights, or clarification whenever you need it.
This level of communication ensures that you’re not just a passive observer but an informed partner in the process, with complete confidence in how your SEO strategy is being executed and the results it’s delivering.
Pay for Results, Not Promises: Performance-Based SEO Pricing
Base Monthly Fee: $5,000
- This includes the foundational work necessary to execute your custom SEO strategy, from technical fixes and content creation to performance monitoring and ongoing optimizations.
- Performance-Based Adjustments:
Your monthly fee scales with the success of our efforts:
- 100% of Forecasted Traffic Goals Achieved: Full base fee of $5,000.
- 90% of Forecast Achieved: Adjusted fee of $4,500.
- Actual Performance = Actual Payment: If we fall below 90% of the forecast, your fee is reduced proportionally to reflect results.
- Reaching 90% of the goal (9,000 visitors) means you pay $4,500.
- Surpassing the forecast (e.g., 12,000 visitors) keeps your payment capped at $5,000.
Summary of Deliverables
Step 1: Strategy—Your Custom SEO Roadmap
- Develop a 12-month tailored strategy with clear traffic projections, keyword targets, and milestones.
- Identify technical SEO issues like crawl errors, broken links, and page speed problems.
- Identify high-value customer keywords to focus on MOFU (Middle of Funnel) and BOFU (Bottom of Funnel) conversions.
- Analyze competitors to create outperforming strategies and leverage their weaknesses.
- Plan engaging, brand-aligned content strategies to attract traffic and backlinks.
- Design an internal linking structure to improve navigation, user experience, and SEO performance.
- Develop 12 month traffic forecast
Step 2: Execution—Turning Strategy Into Results
- Execute every element of the SEO plan, focusing on high-impact tasks like technical fixes, content creation, and link-building.
- Collaborate seamlessly with your team for workflow integration (e.g., blog publishing or developer coordination).
- Create up to 20,000 AI-assisted words or 2,000 handcrafted words monthly for blog posts, landing pages, and sales funnel content.
- Prioritize quick wins and continuously optimize tasks for the highest ROI.
- Address technical issues like crawl errors, page speed, mobile usability, and schema markup.
Step 3: Performance Monitoring—Real-Time Tracking and Reporting
- Conduct daily site health checks to resolve issues like broken links, indexing problems, and slow-loading pages.
- Perform weekly performance reviews to analyze traffic trends, keyword rankings, and user behavior.
- Set up and optimize Google Analytics and Search Console for tracking traffic, conversions, and engagement metrics.
- Provide real-time alerts for traffic spikes, ranking shifts, or critical site issues.
- Continuously refine strategies using actionable insights from analytics and monitoring.
Step 4: Communication—Transparent, Proactive Updates
- Deliver detailed monthly reports highlighting progress, key wins, and upcoming areas of focus.
- Provide 24/7 access to a live dashboard for real-time tracking of traffic metrics, rankings, and task statuses.
- Share real-time alerts about completed tasks, traffic changes, or major updates (e.g., algorithm changes).
- Offer direct access to Dwayne Hogan, ensuring no middlemen or account managers—just expert insights and execution.
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What You’ll Achieve with SEOCopilot:
About Dwayne Hogan
Hi, I’m Dwayne Hogan, an SEO strategist with over 15 years of experience helping businesses harness the power of organic search to drive measurable growth. Throughout my career, I’ve partnered with brands across industries, to transform their SEO performance and amplify their marketing efforts.
My approach is centered on collaboration, working seamlessly with marketing teams, content creators, and developers to enhance existing strengths and achieve remarkable results. Think of me as your in-house SEO strategist—without the overhead—offering hands-on expertise to bridge the gap between strategy and execution.
Why Work With Me?
I specialize in turning SEO challenges into opportunities, whether that means resolving complex technical issues, creating content strategies that build authority, or optimizing your site for better visibility. My process combines data-driven insights, industry-specific expertise, and a commitment to results to ensure your investment in SEO delivers real, tangible impact.
What Sets Me Apart?
- Performance-Driven Approach: Every recommendation I make is tied to measurable outcomes, ensuring we focus on the tactics that move the needle for your business.
- Collaborative Expertise: I don’t replace your team—I enhance it. By integrating with your existing resources, I help unlock their full potential.
- Future-Proof Strategies: From adapting to Google’s evolving algorithms to leveraging AI tools for scalable content, I ensure your SEO efforts are built for long-term success.
- Proven Results Across Industries: With experience in competitive verticals like banking, insurance, and tech, I’ve tackled tough challenges and delivered results that speak for themselves.
SEO isn’t just about rankings—it’s about creating a system that turns traffic into customers, builds your brand’s authority, and sustains growth over time. If you’re ready to unlock your team’s full SEO potential, let’s work together to make it happen.
Frequently asked questions
Question
Answer
How does the performance-based pricing work?
With SEOCopilot, your monthly payment is tied directly to the results we deliver. At the start, we’ll create a 12-month forecast outlining traffic growth expectations. Each month, your payment adjusts based on the percentage of the forecast achieved. For example:
- If I achieve 90% of the forecasted traffic, your payment is 90% of the base rate.
- If I exceed 100%, your payment remains capped at the base rate.
This ensures you’re only paying for real, measurable performance.
What happens if you don’t hit the forecast?
If I don’t achieve the forecasted results, your payment is reduced proportionally to reflect actual performance. For example, if we only achieve 90% of the forecast, you’ll pay 90% of the base rate. This model ensures accountability and protects your investment.
How long does it take to see results?
SEO is a long-term investment, but you’ll start seeing early wins within the first 6–12 weeks, such as improved rankings for target keywords and increased site traffic. Significant growth typically occurs over 3–6 months, with compounding benefits over time.
How is SEOCopilot different from an agency?
Unlike agencies, you’re not passed off to junior staff or a project pipeline. With SEOCopilot, you work directly with me—an SEO expert with 15 years of experience. Every task, strategy, and update is handled personally, ensuring a high level of care and expertise.
What if I’ve already tried SEO and didn’t see results?
Many businesses come to me after being burned by vague promises and poor execution from other providers. SEOCopilot is different because I focus on measurable outcomes, transparency, and alignment with your goals. You’ll always know what’s being done and why, with results tied directly to your investment.
Do you offer support for site migrations or redesigns?
Yes! I provide specialized support for site migrations and redesigns to ensure your SEO remains intact during major changes.
This includes URL mapping, redirection strategies, and ongoing traffic monitoring to minimize disruptions.
What tools do you use to track performance?
I use industry-leading tools like Google Analytics, Google Search Console, SEMrush, and custom dashboards to monitor your site’s performance. You’ll have access to detailed reports and a live dashboard to track progress in real time.
Can I cancel anytime?
Yes, you’re not locked into a long-term contract. If you decide SEOCopilot isn’t the right fit, you can cancel with 30 days’ notice. However, my results-focused approach is designed to make sure you’ll want to stick around.
What industries do you specialize in?
I’ve worked across a wide range of industries, including e-commerce, SaaS, professional services, and more. No matter your niche, I tailor every strategy to meet the specific needs of your business and audience.
Let's Talk!
Schedule time with me to learn more about how I can help grow your SEO channel.